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Privacy Statement

Last updated – 17th May 2018


Feedmark.com is owned and operated by Feedmark Limited (a British company) under company number 1436507.

Feedmark.com is committed to protecting the privacy of its customers. We comply with the General Data Protection Regulation ((EU) 2016/679) (GDPR) and take all reasonable steps to prevent any unauthorised access to your personal data.

This statement (together with our terms and conditions) outlines how personal information which we collect from you or you supply to us, will be processed by Feedmark. 

We reserve the right to amend this privacy statement at any time, any changes will be published on this website.

For the purposes of the General Data Protection Regulation ((EU) 2016/679) (GDPR), the data controller is Feedmark Limited.

 

1.    Our lawful basis for processing data about you 

It is extremely important to Feedmark that we provide a service that meets the expectations of our customers. We will process your data to keep you informed about your order or subscription (if buying Formulate!) plus to let you know about our fantastic offers and the latest nutritional advice.

To comply with GDPR, Feedmark need a "lawful basis" for collecting and using your information, the variety of lawful bases which Feedmark rely on are set out in this statement:

-       Consent:  you give us your consent to use your information for a particular purpose.

 -      Legitimate interest: Using your information will be necessary for our legitimate commercial interest and our interest is not outweighed by the potential impact on your privacy. For example, we may rely on legitimate interest as our lawful basis to send you marketing information by email or by post if you have placed an order with us and you have not objected or opted-out to receiving marketing information. If you would prefer not to receive marketing information from us, you can opt-out at any time, please see section 3.

 -       Contract: Using your information will be necessary for us to either perform the contract between us or in order to take steps at your request prior to entering into the contract

 -       Legal compliance: Using your information will be necessary for Feedmark to comply with a legal or regulatory obligation

 

2. Communicating with you

Feedmark operates an "opt in" consent system for marketing information. This provides you with the choice of whether or not you wish to receive marketing information, including notification of special offers.

If you are a customer who has previously purchased a product (or have shown an interest in buying a product by giving us your personal details), prior to 25th May 2018, Feedmark will have provided you with the option to opt-out in our communications with you. If you have not opted-out, Feedmark will consider that you consent to receive marketing information from us through ‘soft opt-in’, as per regulation 22 of the General Data Protection Regulation ((EU) 2016/679).

You can "opt in" or “opt out” of receiving marketing information at any time at Feedmark.com under the ‘Customer Info’ in ‘My account’ calling 0800 585 525 or emailing [email protected]

You can also unsubscribe from emails via the "unsubscribe" link contained in the email, this will ensure that your name will be removed from the mailing list permanently. 

You can view your information in ‘Your account’ section at feedmark.com and you are entitled to ask us to; amend, delete or request a copy of the information we hold about you, by calling 0800 585 525 or email [email protected] You will be required to supply appropriate evidence of your identity (usually a photocopy of your passport or driving licence plus an original copy of a utility bill showing your current address).

Marketing communications

Depending on the communication preferences you select in ‘My Account’ or when you place your order over the phone, we may send you marketing communications from Feedmark which may include the following:-

- Email - we will keep you up to date on our fantastic offers, products and nutritional advice. By consenting to email you also agree for us to provide customised advertising which are relevant to you via social and digital advertising

 - Post

-  SMS

You can opt out of these communications at any time.

 

3. The information we collect about you

When you place your order we will ask for; First name, surname, invoice address, delivery address, email, telephone number, details about your horse (depending on the product you buy) payment (which we do not store) and delivery details, to help us process and deliver your order.

We collect information about our customers via; the website, sign-up forms, over the telephone, server logs, cookies, order forms, and contests or competitions. Your personal information will not be sold or rented to any third party. 

We may collect your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The data will be anonymous and stored securely within Google’s Analytics web service.

We may also use your data to allow us to show you adverts while you are online that are relevant to you. Sometimes, we will use cookies to do this and you can find out more about this and how to turn off cookies by reading the cookie section in point three of this policy.

Any information collected is kept secure and only used for the purposes set out in this Privacy and Cookie Policy.

 

Session recording

Our website may also use a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms.

Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting, and is not shared with anyone else.

 

Cookies

What is a cookie?

A cookie is a packet of data that a computer receives, then sends back without changing or altering it. When you visit a website, the website sends the cookie to your computer. Your computer stores it in a file located inside your web browser.

This allows us to recognise you as a unique customer and provides us with information about how you use our website and helps us present you with useful information like your login details or what’s in your shopping basket.

Cookies are commonly used on the internet and do not harm your device system. We collect this information in a way which does not personally identify anyone.

When someone visits www.feedmark.com we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site.

We use cookies for the following purposes:

 - authentication - to identify you when you visit our website, to help you login and as you navigate our website

 - personalisation - we use cookies to store information about your preferences and to personalise the website for you

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org 

 

Analytical Data

We carry out research and analysis into usage and activities on our website.   This is used to help us improve our service.  We may record any of your activity on our website including information such as which pages you visit and how you interact with the website.  This information is collected through cookies and is anonymous.

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”) to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers.

The information generated relating to our website is used to create reports about the use of the website.

We also use these tools to help show relevant adverts to visitors and customers on other sites via remarketing.

Feedmark.com uses the Google AdWords remarketing service to advertise on third party websites (including Google) to people who have previously visited the site. It could mean that we advertise to previous visitors who haven’t completed a task on our site. Adverts may be shown on the Google search results page, or a site in the Google Display Network.

Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html

You can set preferences for how Google advertises to you here, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.

You can opt out of Google's use of cookies here. https://www.google.com/ads/preferences/   

If you require further information or wish to opt out of Google Analytics Remarketing and Advertising Reporting Features then please visit Google’s currently available opt-outs https://tools.google.com/dlpage/gaoptout

This website uses retargeting services from the social network Facebook. Facebook collects certain information via cookies to determine which web pages are visited. This data is then used to associate your browser with interest categories, and serve Facebook ads based on your past visits to this website. Please note that any information collected by Facebook via cookies is not linked to any customer's personal information collected by us.

 

Processing this data

Feedmark does not sell or rent any of its customer’s data to any third parties. We may securely disclose your name and email address to our suppliers insofar as reasonably necessary for Feedmark to carry out marketing activity, such as using the software supplier Mailchimp to send out our emails or using the online platform Feefo to collect independent customer reviews from you.

Our suppliers adhere to GDPR requirements, they will act as the Data Processor and do not sell your data on. These companies include: Feefo.com (an online customer reviews collection platform), Mailchimp.com (email marketing automation platform), Survey Monkey (an online survey Clark St James (A marketing agency), Facebook who encrypt your data, Google Analytics who use anonymous data, a mailing house for direct mail (printed materials).

 

4. Policy Amendments

We may make updates to this policy, a new version will be published on our website. Please check this page occasionally to ensure you are happy with any changes to this policy. We may notify you of changes to this policy by email.

 

Any Questions

 If you have any questions about this privacy statement, the practices of this site, or your interactions with Feedmark.com you are welcome to contact our Customer Service Advisors on 0800 585 525.