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Complete, nutritious adult dog food made from chicken

15 reviews. 4.9 / 5
Julie - 25/05/2023 13:52
Brilliantl value. It’s going to take ages to get through the bag!
Julie - 25/05/2023 13:49
Good value and very palatable
Allin - 24/11/2022 11:26
Wouldnt use any other brand for my Dalmation . He loves it and I love his healthy condition
Karen - 03/08/2022 23:12
seems to be working ok for what i required
Faye - 27/04/2022 21:54
My dog loves this food…..
Trusted Feefo Customer - 08/07/2020 23:52
My dogs love it, and I find it easy to maintain a healthy weight. My previous dog reached the age of sixteen on super bowl
Trusted Feefo Customer - 30/06/2020 10:00
All of my dogs love Superbowl!
Allin - 29/05/2020 11:54
very good price for a product that contains only chicken and not other meat by products
Jo - 04/03/2020 20:00
great all round nutrition and dogs love taste. never refuse superbowl but fussy when tried other food. They know what does them good.
Jo - 27/10/2019 22:15
Keeps my dog healthy, fit and happy. She is full of energy with the best temperament which means she is happy from the inside out.
Trusted Feefo Customer - 10/10/2019 13:08
Thumbs up! Great product quick delivery
Trusted Feefo Customer - 19/02/2018 13:31
My dog enjoys the biscuits. Good value for money.
Lisa - 22/10/2017 11:34
My dogs love this food, always get complimented on how good condition they both are
Trusted Feefo Customer - 10/10/2017 10:44
I have used, trusted and recommended this product for years and my dogs have all thrived on it.
Trusted Feefo Customer - 09/10/2017 17:02
Horses & Dogs enjoying supplements and doing well on them.  Would use again, as I have used previously & recommend in the ever expanding world of equine supplements.  Thank you & keep up the informative emails & good work.

Nutrition Information

Scientifically formulated by leading canine nutritionists, Superbowl is made from the finest cooked, extruded ingredients to provide all the nutrition your dog needs for a healthy, active life.  Quality protein and mixed carbohydrate sources are blended with vitamins, minerals and healthy fatty acids to provide a complete dog food for both leisure and working dogs. 


Ground wheat, Ground maize, Poultry meat meal, Barley, Poultry fat, Sugar beet pulp, Lysine, Methionine, Cystine, Minerals, Vitamins.


NUTRITIONAL ADDITIVES (per kg): Vitamin A 17,600iu; Vitamin D3 2,000iu; Vitamin E (as alpha-tocopherol acetate) 200iu.



Crude protein 20.2%, Crude oils & fats 10.3%, Crude fibre 3.0%, Crude ash 5.3%, Sodium 0.4%

Feeding Guide

Weight of Dog Grams per day         
Up to 5kg 62.5
5kg - 10kg 62.5 - 125
10kg - 15kg 125 - 187.5
15kg - 20kg 187.5 - 250
20kg - 25kg 250 - 312.5
25kg - 30kg 312.5 - 375
30kg - 55kg 375 - 687.5+
Superbowl can be fed dry or mixed with water, gravy, etc. Please ensure an adequate supply of clean fresh drinking water is always available. The suggested feeding quantities can vary according to size, weight, sex and temperament of dog.
Introduce gradually and monitor the weight and condition of your dog at all times.

Superbowl is freshly made and should reach you in excellent condition. Store in a cool dry place with the bag folded down.